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Hot vs Not Directory

Daniel Duckworth — Fri, 03 Sep 2010 06:02:13 +0000

Found another high PR (6) directory today. It’s very simple to submit to with a 6 month submission costing $60 and a permanent submission $200. They also offer a free submission if you provide a reciprocal link like this one:

Get listed in a premium web site directory for free This site is listed under Search Engine Optimization Directory

Wedding Videography Business Ranked #1

Daniel Duckworth — Wed, 28 Jul 2010 04:04:18 +0000

Founded by James Anderson, Turbo Productions is a professional video production company which specialises in HD Blue Ray wedding packages.

Approach

Video production is typically local business service. With this in mind I worked with James to determine a keyword phrase that had a high search volume, would attract qualified visitors likely to enquire but which was going to be locally relevant. We agreed that the phrase “wedding videography melbourne” would be an ideal keyword to optimise for. The approach we took with the website was to identify and fix common SEO mistakes and then begin a basic link building campaign.

“Using specific search engine research methods, Daniel was able to show us the estimated number of visitors – broken down for each keyword.”

Results

Within just 3 weeks the Turbo Productions website went from page 3 on Google to rank #1. By making a few tweaks to the homepage, such as including the desired keyword in the title and changing the order of the content, improvements were seen very quickly. This combined with some high quality one-way links from niche business directories, the website hit the #1 in no time at all.

“With Daniel’s advise and assistance, we have increased our Google rankings from a page 3 result to NUMBER 1 on google.com.au for a search of ‘wedding videography melbourne’.”

Because the keyword we are using is location specific, Google displays two sets of search results. Regular search results and Google Business Listings. Initially Turbo Productions was ranked on the fourth page of business results. With a few simple tweaks Turbo Productions jumped into the #2 spot.

“The increase in traffic is simply unexpected! When on page 3 – we were not being noticed at all. Now on the first page of Google – we are not only just getting hits to our website, but these are leading to bookings. – and LOTS of them to the point we are about to hire extra staff to take on the workload.”

Proof

As they say proof is in the pudding. I’m so confident with my work that not only do I provide a guarantee to achieve page #1 rankings, but I show you proof of my work. Here is the keyword “wedding videography melbourne” in that prime #1 spot (fluctuations are common). In fact you will notice that this keyword has two placements. #1 for the regular search results and #2 for the Google Business Listing.

Search Term: wedding videography melbourne

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If you are interested in talking to me about search engine optimisation (SEO) services, simply complete my SEO questionnaire and I’ll arrange an initial consultation completely free of charge.

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5 tips to get to page #1 on Google

Daniel Duckworth — Mon, 26 Jul 2010 12:06:04 +0000

There are literally thousands of factors that determine how Google ranks websites. However there are some pretty standard ones that are heavily weighted. So I’m providing a few tips that leverage these factors here.

1. Title Tag

This is part of the html of every website page and is fundamental. It is the blue link to a website in a list of search results.

Look at the example above. The keyword phrase “search results” brings up Wikipedia. Notice that the title tag uses the words “search” and “results”. If you want a particular page of your website to rank for a keyword phrase, the keyword must be a part of the title tag as shown above.

2. Domain Name

This is only somewhat important. Having a domain name that contains keywords you want to rank for helps achieve first page results quickly. However the same results can be achieved with a few months of SEO work. One such example is a website I worked with called Design Quotes. Searching for the phrase “web design quotes” and “graphic design quotes” result in www.designquotes.com.au because the domain name contains two of the three words in the keyword phrase.

3. Content

In terms of onsite factors, this is the most important. Having fresh, regular niche content is a massive boost. This is why blogs are so beneficial for achieving high ranks on Google. Content needs to contain keywords you want, it needs to be updated at least once per week and it needs to be restricted to a niche topic. Publishing articles about lawn mowers when your business is in IT is not a good idea. Google won’t like it and neither will your visitors. In addition to getting a boost from Google, if your content is genuine useful, people will link to it.

4. Links

This is the number one offsite factor. A link is like a vote. Every time a website links to your website, it is telling Google that it is a good site. So the more links you have higher you will rank. However there are a few caveats. Links should only come from related websites. If you are selling pet food, you don’t want links from a website about running shoes. Google won’t favour these types of links. It is also really important that the links to your website use keywords in the “anchor text”. The anchor text is the words used in the link. So if you want to rank for pet food the link should look like this: pet food.

5. Sitemap

A sitemap is a basic page that links to every page on your website. This helps Google understand how your website is structured and when tells Google when new pages are added. Add a sitemap and more of your website will be visible to Google and more pages will show up in search results.

I hope you find these tips useful. Don’t hesitate to get in touch with me if you have any questions. You can contact me directly or leave a comment below.

Sonet Systems’ website ranked for 6 IT keywords

Daniel Duckworth — Thu, 08 Jul 2010 08:53:20 +0000

Founded in 1995, Sonet Systems is highly reputable software development company. Sonet’s full range of services include custom business software development and maintenance services; IT software and service products: iJob, Assessment Master, iTaskMate, CloudPC, CarYard; Complete IT Managed Services solutions including managed services and hosting; and IT infrastructure consolidation projects with focus on thin client and virtualisation technology.

Approach

Software development is a very competitive space with many companies all competing for the same keywords. This makes the marketplace particular fierce and drives up the costs of advanced search engine optimisation programs and in-turn the costs of inbound leads.

To ensure that Sonet’s website would rank in the top positions on search engines like Google, it was important to get this initial keywords research right. We worked closely with the marketing team at Sonet to research keywords that closely match the services offered but which are not highly competitive.

“Based on our initial requirements Daniel came up with a number keywords that can improve our ranking.”

Results

Within three months the Sonet website ranked for 50% of the researched keywords and after 8 months ranked for 100% of the keywords. As a consequence of the increased rankings for the researched keywords Sonet experienced a significant increase in traffic to their website.

“All suggested keywords dramatically increased rankings.”

Proof

As they say proof is in the pudding. I’m so confident with my work that not only do I provide a guarantee to achieve page #1 rankings, but I show you proof of my work. Here are two of the keywords I optimised for Sonet in that prime #1 spot:

Keyword: job services software

Keyword: business software development

Free SEO Consultation

If you are interested in talking to me about search engine optimisation (SEO) services, simply complete my SEO questionnaire and I’ll arrange an initial consultation completely free of charge.

Click here to book a free SEO consultation